If it wasn’t for one main advertising and marketing blunder on Netflix‘s half, then French coming-of-age drama Cuties stood an actual probability of discovering a giant new viewers on the streaming service. In spite of everything, director Maimouna Doucoure’s feature-length debut was nominated for the distinguished Dramatic Grand Jury Prize at this 12 months’s Sundance Movie Competition, and the filmmaker picked up a win within the Directing class. To not point out it at present holds spectacular scores of 88% on Rotten Tomatoes and 64 on Metacritic.
Nevertheless, as soon as Netflix launched the extremely controversial first poster, the streaming big virtually immediately issued a public apology after going through large backlash from subscribers who blasted the film for sexualizing younger kids, and even went so far as sending loss of life threats to Doucoure regardless that she had completely nothing to do with how her movie was bought to the lots. Tessa Thompson defended Cuties and the web got here for her, too, regardless that the Thor: Ragnarok star had the good thing about really seeing it for herself.
A web-based marketing campaign was launched calling for patrons to cancel their subscriptions totally, in addition to a petition to tug it from the platform that gained over 300,000 signatures. Hoping that the furor would die down, Netflix quietly launched Cuties yesterday, however it might seem that the boycott has yielded some stage of success, as you possibly can see beneath.
A number of week in the past, the French film Cuties (Mignonnes) was topic of a extremely watched debate due to poster made by Netflix.
The film was launched yesterday, however virtually nobody watched it. We have now recorded just one nation with Cuties in TOP 10 checklist. https://t.co/dsj498HBQ7
— flixpatrol (@flixpatrol) September 10, 2020
Netflix subscribers are clearly making some extent of avoiding Cuties, and are even evaluation bombing it at each alternative to place their level throughout. In an enormous distinction from the important consensus, the person scores for the film on Rotten Tomatoes and Metacritic sit at 4% and 1.6, presumably as a result of the controversy is spurring individuals on to provide it a foul identify regardless that they haven’t any intention of ever watching it.
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September 11, 2020 at 05:41AM
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Netflix’s Controversial New Movie Is Bombing As Subscribers Avoid It - Gruntstuff
"avoid it" - Google News
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