If you’re shopping online, free shipping usually feels like a deal. However, this is often one of the sneakiest ways businesses will upsell to customers. There may be a threshold to receive free shipping, like $150, that a customer needs to reach. Customers who originally planned to spend $50 may keep adding to the cart simply so that they can reach the free shipping goal.
From in-store to online, there are plenty of places where consumers can be upsold — and Hawrylack said not all upselling is necessarily bad either. In some cases, upselling can benefit customers by providing them with more value for their money. In others, it might mean spending beyond your means or investing in purchases you don’t need right now.
The next time you suspect you might be getting upsold, Hawrylack recommends doing some research ahead of time so you know what you’re getting into. Trust your gut instinct, too. If something feels off, Hawrylack said it probably is.
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